“...The Killer Combination...”

“Rick is a strategic marketing expert and thought leader who both explains and shapes the converging worlds of marketing, digital and mobile. Everything he discusses in concept is backed up by a fountain of knowledge and data, combined with a talent to bring incredible ideas to any project. His deep experience in brand marketing along with his incredible knowledge of digital and mobile trends is the killer combination.”

Dorrian Porter
Mozes, Inc.

“...The Best of the Best...”

“Rick is the best of the best. When I have a project that needs thought leadership and industry expertise, he is always my go-to guy. A super talent and a fantastic person to work with - always delivers more than he promises - and that’s a lot. Don’t miss the chance to work with a
real superstar.”

Megan Gray Taylor
Director, Corporate Marketing
Alcatel-Lucent/Genesys Labs

“One of The Best in
The Business”

“I’ve had the great fortune to have worked with Rick on multiple occasions in his role as creative director. He handled
a number of my strategic product launch campaigns with HP, SecurityFocus
and BigFix … I’ve always enjoyed working with him, due to his ‘no ego’ approach to developing outstanding, on-message outbound marketing communications.
I’ve known Rick for over ten years professionally and consider him one
of the best in the business.”

Mark Hodgson
WhiteHat Security

“Exceptionally Creative. Superbly Strategic.”

“Exceptionally creative. Superbly strategic. A one-of-a-kind resource. I’ve had the pleasure of working with Rick Mathieson on a number of projects for both Palm and SonicWALL. His fresh ideas and spirit of innovation inspire everything he does – and everyone he works with. I recommend him highly.”

Rick Wootten
Director of EBusiness & EMarketing

“Listen and Learn from
Rick Mathieson or You
Will Surely Lose Out”

“Rick combines a holistic vision of the current state of the media, marketing and advertising industries with a rare vision for the future… Listen and learn from Rick Mathieson or you will surely lose out.”

Adam Broitman
Chief Ringleader

“...True Business Savvy...”

“[Rick] possesses true business savvy
in creating advertising & promotions…
I recommend him highly.”

Mikal Thomsen
COO, Western Wireless/T-Mobile USA
Co-Founder Trilogy Equity Partners


“Great insight, forward-thinking and professional. Rick Mathieson has been an invaluable resource in helping us bring Make Yourself Necessary to market. Not only has he been able to improve on our ideas, but he’s a fount of new ideas, insights and industry contacts that have really made the difference for us. I can recommend him without any reservations.”

George Norment
Founder & CEO
Make Yourself Necessary

“...Brings Strategic Thinking And Creativity Together...”

“Rick is one of the few people I know who understands three of the most important emerging marketing channels: mobile, social, and branded games and experiences. And he understands – uniquely, I’d argue – how they can and should fit together. He’s helped us help our customers take digital marketing to a whole new level. Part of the reason he’s so good is because he brings strategic thinking and creativity together. It’s difficult enough to find one or the other; it’s powerful to find both together. We’ve seen him time and again offer that terrific insight, or that breakthrough idea, that will bring brand initiatives to life. I’ve had the pleasure of working with Rick on both internal and external communications initiatives for our company – and I think he has helped elevate our game, focus our efforts, and spread the word like never before. I recommend him without reservation.”

Matthew Harris
iLoop Mobile

“…Out-of-The-Box Thinking…”

“Rick’s passion for strategy and out-of-the-box thinking translates to kick butt creative experiences. I've had the pleasure of working with Rick to create award winning work, and I hope you get to work with him as well.”

Dave Cook
Sr. Visual Designer/User Experience Mgr.

“...Intuitive... On-Point... Engaging...”

“I brought Rick in to consult on a marketing plan for a feature film we are releasing. I found him to be intuitive, on-point, always focused and highly engaging. I could not recommend anyone higher. We’re lucky to have him involved.”

Alex Barder
Strategic Film Partners


“Rick Mathieson is the leading trend spotter in the marketing world today. His insights into mobile marketing, social networking and augmented reality are transformational and every business and every marketer that wants to succeed in these revolutionary, evolving times would do well to take his advice.”

Gordon Hochhalter
Managing Partner
Mobium Integrated Business Branding

“...Something to Behold...”

“Rick’s ability to look into the future, and articulate where he sees marketing heading next, is something to behold.”

Steven Leeper
Board of Directors
American Marketing Association Houston


9 Things You Need to Know
About Mobile in 2017

Branded Entertainment: IKEA’s Hit Web Show
The Wall STreet Journal

5 Questions About Social Media
You Should Ask Your Agency


Coca-Cola’s Kinect-Powered Vending Machine
Digital Signage Today

10 Digital Marketing Secrets
Set A Brand Experience

Business Insider

SAPVoice: Who Are The Best Marketers?

How Auto Brands Like Lexus Use 3D Projection Mapping to Wow Consumers
Automotive News

Mathieson Interview with Former
HP CTO Breaks News

PC Magazine

QR Codes 101: What Those Squiggles Do
The Christian Science Monitor

Enter: The Amazon Kindle Fire

Toyota’s Scion Reaches Beyond Youth with Help from Zeus

The New Rules of Marketing
Inc. Magazine

QR Codes: Trends and Best Practices for Marketers

THE ON-DEMAND BRAND Makes Ultimate Summer Reading List for Marketers

BrandChannel Book of the Month:


The Future of Branded Apps

At The New Media Landscape

USA Today

“Excellent:” Publishers Weekly Reviews

Publishers Weekly

Facebook a “cocktail party” for small business

Electronic Retailer: Digital Marketing Tips for Brand Builders

ER Magazine

Coupons That Find You
msn Money

COntagious Ideas

The Jim Blasingame Radio Show: Author Rick Mathieson Talks QR Codes, Augmented Reality

CNN Radio Interviews Rick on Digital Marketing Innovations from Burger King, Nike, P&G, BMW & More
CNN 650

Forbes: The 10 Essentials of Any
Effective Web Site


How To Tweet Your Small Business
San Francisco Chrionicle

The David MaGee Show (requires Quicktime)

David MaGee

Burger King Tests New Customizable Website
Nation's Restaurant News

Want to Be a Gamer?
Scion Is Here to Help

AdvertisingAge Creativity

Redefining Beauty:
The Power of ‘Everywoman’


The Hilarious Road to Decision 2008

User-Generated Ads Hit Super Bowl
Audio commentary on NPR
(requires Quicktime)


Coke’s Side of Life Leaves Critics
Scratching Heads


Advertisers Hope To Get A Break in
Merc Sale


Mobile Marketing Success Secrets
Audio interview, CBS Radio/KYW-AM
(requires Quicktime)

CBS Radio

BRANDING UNBOUND “Lets Marketers Know Where They Stand”
Working Knowledge


Getting an Earful: Targeted Audio is Here.
And That’s a Good Thing?
Audio commentary on KQED/NPR
(requires Quicktime)


Fast Food, Made Faster
The Hamilton Spectator

IAC Boss Diller Axes Jeeves
Business Times

Read This Book

My Own Private Idaho
Seth Godin

Applied Gonzology
Doc Searls

A Good Read of What is Happening
Right Now


Branding Unbound “A Gift of a Book”

Catch Them When You Can – Successful Mobile Marketing
Associations Now

For Ad Executive, Future is Here
Appeal Democrat

Mobile Marketing: Permission-Based Marketing, Entertainment
Wireless World

Verizon Helps Launch New Mobile Era
Business Times

What We’re Reading Now
The Copernicus MZine

Branding Unbound Rates as the
Most Readable

The Library Journal

Full of Ideas on How to Reach…
and Enthrall

PCB 007

A Handy Overview

A One-Two Punch of Practical Wireless Branding Strategies

Broadband Cellular Finally Gets its Day
in the Bay Area

Business Times

Successful Agencies Have Their Say

Valley’s Top Creative Talents Talk Candidly About Finding Success, Winning Awards

Wireless Advertising: Big Plans in Works for Small Screens

Firms Polish Image During ‘Down’ Time

Online Ads Boost Brand Awareness





“…A Must-Read…”

“With the keen insight that ‘now’ is the new ‘new,’ Mathieson crafts a must-read work for any marketer who wants to stay relevant, today—and tomorrow.”

Russell Weiner
Chief Marketing Officer
Domino’s Pizza, Inc.

“…Required Reading
for the Digital Age…”

“Absolutely inspiring! Mathieson takes us on a lively journey through the digital marketing universe, with powerful insights into what has worked, what hasn’t, and most important of all—why. His 10 rules of engagement will spark creativity and inform a new generation of digital marketing initiatives—including my own. Put simply, THE ON-DEMAND BRAND is required reading for the digital age.”

Peter Cole
Technology Director

“…Witty, Insightful, Dynamic and Highly Inspiring…”

“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly inspiring. This book should be required reading for marketers—or anyone trying to understand how to keep their brand relevant and energized through the rapidly changing consumer landscape. Mathieson has a gifted ability to dig under the breakthrough ideas that are keeping top brands engaged with their current and new consumers, offering key insider takeaways that we all can learn from.”

Alison Moore
Vice President, Brand Strategy
& Digital Platforms

“Truly a Must-Read for Marketers Who Need to Cut Through the Clutter…”

“Today, the 24/7 always-on consumer sees everything as an advert. In this new world of ‘consumer time,’ marketers need to bond with consumers in ways that go beyond a mere iPhone or gaming application— just another passing fancy that won’t stay relevant. Rick Mathieson’s THE ON-DEMAND BRAND is truly a must-read for marketers who need to cut through the clutter to gain a deeper understanding of their consumers, spot trends and predict outcomes.”

Conor Brady
Chief Creative Officer
Organic, Inc

“…An Essential Read…”

“This is an essential read for those of us tasked with connecting and engaging with the elusive ‘I want it right now’ generation. Anyone interested in not sucking at their jobs should pick this book up immediately!”

Jordan Atlas
Vice President/Group Creative Director


“The consumers of yesteryear—a captive audience glued to “mandatory” commercials during a weekday sitcom—are long gone. Today’s consumers dodge ads whenever they can, watching streaming video, immersing themselves in online content, and becoming more and more removed from traditional advertising. And today’s marketers are desperate to connect with this elusive, increasingly ad-resistant consumer republic. Madison Avenue has had to struggle to keep up, and Mathieson (Branding Unbound) has excellent ideas for how it can. A brand is a story, and it’s a company’s job to find a way to make it compelling. Advertisers need to start thinking more like programmers, considering more creative content for their audiences. The most successful campaigns of late have spoken to consumers in a way that's interesting and engaging beyond the scope of the product itself … or possess shock-value … or provide entertainment beyond the scope of the hard sell. Through persuasive arguments and Q&A”s with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas.”

Publishers Weekly

“…I Loved This Book…”

“So much, in fact, that I quoted from it several times in the 4th edition of my own advertising book, 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising.' I also use it in the classes I teach at the Savannah College of Art & Design. Really good stuff.”

Luke Sullivan
Author, Hey Whipple, Squeeze This

“…Deserves a Spot on Every Marketer’s Bookshelf…”

“Well-written, and extremely interesting... Truly a banquet of new, fresh ideas, Mathieson’s book deserves a spot on every marketer’s bookshelf.”

Inland Empire Business Journal

“…One Heck of a Well-Written Book…”

“Mathieson concisely pulls together what every business savvy marketer needs to know in one heck of a well-written book.”

Camille Benoit
American Marketing Association

“…It’s an On-Demand
World Now…”

“Rick Mathieson’s latest book is a great how-to tool for learning, creating and applying digital marketing techniques.
It’s an On-Demand world now.”

Suite 101


“Featuring exclusive insights from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that consumers demand. Spanning social media, augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more, this book reveals 10 essential secrets for capitalizing on the right mix of digital channels and experiences for any brand.”

Marketing Sherpa

“…A Must Read…”

“Mathieson’s ‘10 Rules for Digital Marketing Success in an Anytime, Everywhere World’ make this a must-read for anyone grappling with how to make the iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it-generation sit up and pay attention. More than just digital marketing, he aims to open marketers’ eyes and spark their imaginations with innovative examples to help the reader navigate not just social networking, but augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more.”


“...... Stop What You’re Doing And Read This Book Now!...”

“Mathieson discusses many topics, such as product placement replacing TV advertising, and to not “just sell a product, sell the problem it solves, the feeling it gives, the status it conveys, or the values it embodies.”(p. 97) You know the author has a vast body of experience in this field by the stories that fill every page. The book is replete with real-world examples— those that worked, those that didn’t work, and why... I highly recommend this book to anyone who is interested in marketing in the coming decade.”

Leo Mallette
Pepperdine University’s
Graziadio Business Review




“Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality.”

Ingrid Bernstein
SVP, Director of Creative and Strategy
iDeutsch, NY

”The road map to the right now. Provocative. Up to date, to the last nanosecond.”

Steve Simpson
Partner, Creative Director
Goodby, Silverstein & Partners, SF

“Branding Unbound is a must read for advertisers looking to steal a glimpse into what could be the future of advertising … Mathieson is a gifted and talented writer, and Branding Unbound at its outstanding best does for wireless what The Cluetrain Manifesto did for the Internet. Geeks and marketing execs alike will love this book, which is by far one of the best marketing books of the year.”

Midwest Book Review

“[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers.”… Branding Unbound “makes for a handy guide that lets marketers know where they stand in the ever-shifting media landscape.”

Working Knowledge
Harvard Business School

“[A] gift of a book … Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job … With patience and clarity, Mathieson explains how McDonald’s, Starbucks, Wal-Mart, and other top names in business are using a vast array of similar innovations to change the customer experience for the better. It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them.”

Generation Target

“If you get some or none of the wireless revolution, you should probably come out of the cave and read this book. As for those hyperventilating at the rate of change and connectivity, better to know what's out there than unplug and drop out.”