Mathieson is an award-winning writer, author and creative strategist.
as a strategic marketing expert
by Harvard Business School’s Working Knowledge,
his research into next generation business models has earned praise
from USA Today. And
his insights on postmodern marketing have been featured in ADWEEK,
Advertising Age, Wired, Forbes, The Wall Street Journal and
on MSNBC, CNN Radio and NPR.
His book BRANDING UNBOUND has ranked as the
world’s #1 best-selling book on mobile marketing. And it has
been hailed as a visionary and indispensable guide to the mobile
His new book, THE ON-DEMAND BRAND, was
a #1 Amazon “Hot
New Release,” and has ranked among Amazon’s Top 10
books on advertising. Spanning social media, branded entertainment,
mobile marketing and more, the book has been described as “required
reading for the digital age” for its strategic approach to
delivering blockbuster brand experiences through digital innovation.
As a strategic advisor, Mathieson has consulted on digital marketing
initiatives developed for Hollywood studios such as Disney and
Strategic Film Partners, and for consumer product brands such as
Coca-Cola and Ford.
He has helped innovative startups in mobile, social media and
gaming with influencer outreach in the worlds of advertising, marketing
And he is a frequently featured speaker
at industry events, such as The iMedia Breakthrough Summit, Digital
Hollywood, The Global Retail Executive Council, The Microsoft
Leadership Forum, Yahoo’s “Branducation” lecture
series, and the AMA’s “Corporate Branding” series,
among many others.
Over the last few years, he has briefed
executives from FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft
Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture
and many others on digital marketing trends and emerging digital
Over the course of his career,
he has been recognized with over one hundred regional, national
and international creative awards for work produced for a veritable “Who’s
global brand names, including HP, Specialized Bicycles,
T-Mobile, TiVo, Cellular One and Ferrari Club of America.